How to improve your Case Studies using the Hero Journey
What you (marketer) have in common with Obi-Wan and Mr. Miyagi

Testimonials and Case Studies are quite powerful marketing tools when it comes to showing the real effect of your products on real customers. Typically for B2B but also for B2C they are an excellent way to explain the benefits of your service or goods in a way that connects with real customer’s pain points. Their […]

What is storytelling?
The boring but neccessary theory.

Most storytelling theories state that the one essential element for the story to be a story is “The three acts” structure. A setup, a confrontation and a resolution, which tend to be present in mass-media complex or long stories like movies, books, series… E.g. Setup: An aspiring writer moves with his family to an isolated […]